Free Tool
Internal Link Planner
Internal links are how a site tells search engines — and readers — which pages belong together. Paste a list of your pages with their topics, and this planner suggests which pages should link to which, in a hub-and-spoke pattern.
Estimates and scenarios for planning purposes only — not financial advice. The results on this page are built from the numbers you enter. They are planning aids, not predictions, and not financial, tax or legal advice. Nothing you enter leaves your browser.
What this tool does
The planner reads each line as a page: a title and a URL, separated by a | character. It then compares the topic words of every pair of pages — the same shared-word method as the keyword grouping tool, with common words ignored. Pages that share words are suggested as link partners, and the page whose words overlap with the most others is suggested as the hub: the page the rest should link to, and that should link back out.
The output is a list of suggested pairs, hub first. It is a suggestion, not an audit: the planner has never seen your site, cannot crawl it, and does not know which links already exist. Its job is to make the grouping visible so you can decide, page by page, which links a reader would actually want.
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How it works
Each page gives the planner its topic words: the words of its title, minus common words. Two pages that share a topic word are suggested as link partners, and the shared words are named so you can see why the link was suggested. The page with the most shared words across the whole list is named the hub — the page the others should point to, and that should point back.
The planner never fetches a URL. It works from the titles you paste, so it costs nothing, touches no server, and cannot crawl or audit a site. That is also its limit: it suggests links from titles alone, and titles do not always describe the page.
Assumptions and limitations
- These are suggestions, not an audit. The planner does not know which links already exist, whether the pages actually discuss the shared word, or whether the link would help a reader. Add links a reader would want; skip the rest.
- A shared word is not always a shared topic. 'Freelance pricing' and 'freelance taxes' share 'freelance' but answer different questions — linking them is fine if the reader would want it, not because the planner suggested it.
- Link quality beats link count. A handful of relevant links helps readers and search engines; dozens of forced links help neither.
Worked example
Example: four freelancing pages — Freelance Pricing Guide, How to Start Freelancing, Finding Your First Client, Freelance Proposal Builder. Only two share a topic word: 'freelance' appears in the Pricing Guide and the Proposal Builder, so the planner suggests that one pair, and names the Freelance Pricing Guide as the hub (it ties for the most shared words and comes first). The other two pages share no topic word with the rest, so no pair is suggested for them — a reminder that topic words come from titles, and 'freelancing' and 'freelance' are different words to the planner.
Frequently asked questions
What is a hub-and-spoke link structure?
One central page (the hub) that a cluster of related pages (the spokes) all link to, and that links back to each of them. It tells readers and search engines that these pages belong together, and which page is the main one.
How many internal links should a page have?
There is no correct number. Link where a reader would genuinely want to go next — to the page that answers the question your page just raised. A handful of relevant links beats a long list of forced ones.
Can this tool audit my existing links?
No. It works from the list you paste and has never seen your site. It suggests pairs; it cannot tell you what is already linked or what is broken.
Why does it use the title to find topics?
Because the title is the text you give it. Titles usually describe the page, so shared title words are a reasonable first guess at shared topics — but only a first guess. Check the page itself before adding a link.
Should every suggested pair become a link?
No. Use the suggestions as a shortlist, then keep the ones a reader would actually follow. A link that nobody wants is clutter, however neatly the planner suggested it.