Free Tool
Digital Product Pricing Calculator
Digital products have almost no cost per sale, which makes their pricing look easy — and makes under-pricing invisible. The cost that matters is the cost of making the thing, divided by the sales it must cover.
Planning estimate, not financial advice. Platform and payment fees are entered by you and change often — verify them on the provider's own fee page. Cost-plus pricing finds a floor; what a product is worth to buyers is a separate question. All figures on this page are estimates or scenarios for planning purposes only. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
This calculator has two modes. "Set a price" starts from your costs: hours spent creating the product, what an hour of your time is worth, how many sales you expect, the platform fee and payment fee (percentage plus fixed amount per sale), and the margin you want to keep. It returns a floor price — the lowest price that covers creation cost, fees and your target margin — plus the profit that price leaves per sale.
"Profit at a price" runs the other way: enter a price you are considering and the sales volume, and see the net kept per sale after fees, total revenue, and total profit after the creation cost. That is the mode for checking a price you picked from the market against your own costs.
A warning the page makes explicit: creation cost is a floor, not a price. A template that took 40 hours to make and a template that took 4 hours can sell for the same price if buyers value them the same — and a product priced only from its cost usually under-prices. The calculator finds the price below which you lose money; the market decides what sits above it.
Try it
Waiting. Enter your creation time, expected sales and fees, and press Calculate. The price shown is a floor — what the product is worth to buyers is a separate question.
How it works
Creation cost is hours multiplied by your hourly value. Unit cost is creation cost divided by expected sales — the cost of making the product spread across the sales it must cover. In set-a-price mode, the floor price is (unit cost plus the fixed fee per sale) divided by (1 minus the fee percentages minus the target margin as decimals). The division matters: fees and margin are taken from the price itself, so they must be grossed up, not added on. If the fee percentages plus the margin reach 100%, no price works — the calculator rejects it.
In profit-at-a-price mode, net per sale is the price minus the price times the fee percentages, minus the fixed fee. Total revenue is the price times the sales volume; total profit is net per sale times volume minus the whole creation cost.
Fees are user-entered, and deliberately so: platform and payment fees change, and several providers publish different rates for different plans. As an example of how fast they move, one observed fee summary (checked 8 November 2026 by that page — re-check at build time) stated Etsy at 6.5%, Gumroad direct sales at 10% plus 50¢, and Kit Commerce at 3.5% plus 30¢. Those are that page's stated figures, not this site's claims — always verify on the provider's own fee page.
Assumptions and limitations
This calculator finds a floor, not a price. It does not model what buyers will pay, what competitors charge, discounts, refunds, or the marketing cost of getting a sale — all of which move the real profit. Expected sales is a guess, and the floor price is sensitive to it: double the expected sales and the unit cost halves. If the product sells far fewer copies than expected, the creation cost is spread over fewer sales and the floor was too low.
- Fees are user-entered with dated "as stated by" examples only — never hard-coded as permanent facts. Verify on the provider's own fee page.
- Margin plus fees must be under 100% or no price can cover them; the calculator rejects that combination instead of showing a negative price.
- Creation time valued at your hourly rate is a planning cost. If you enjoy the work and would do it unpaid, the floor is lower — but then the price is a choice, not a recovery.
- Refunds, chargebacks and support time are not modelled; build a buffer into the margin if your product attracts them.
Worked example
Example (illustrative inputs, not a real product). An ebook takes 40 hours to create at an hourly value of $25: creation cost $1,000. Over 100 expected sales, unit cost is $10. Platform fee 5%, payment fee 3%, fixed fee $0.50 per sale, target margin 50%. Floor price: ($10 + $0.50) ÷ (1 − 0.08 − 0.50) = $10.50 ÷ 0.42 = $25.00. At a $25 price and 100 sales, net per sale is $25 − $2.00 − $0.50 = $22.50, total revenue $2,500, net kept $2,250, and total profit $2,250 − $1,000 = $1,250. If the same ebook sold only 50 copies, the unit cost would be $20 and the floor price $48.81 — the same product, a very different floor, because the creation cost is spread over half as many sales.
Frequently asked questions
Why does the expected number of sales change the price?
Because the creation cost is spread across the sales. A $1,000 ebook sold 100 times costs $10 a copy to make; sold 10 times it costs $100 a copy. That is why the first sales of a digital product matter so much — and why 'price it at $5, it costs nothing to copy' ignores the only cost that exists.
Should I price from my costs or from the market?
From both, in order: costs set the floor below which you lose money, the market sets the ceiling above which buyers walk away. This calculator finds the floor. The market price — what comparable products charge and what your audience will pay — decides where between floor and ceiling the real price sits.
What fees should I enter?
Your platform's percentage and your payment processor's percentage plus fixed charge, from their own fee pages. Fees change often: one observed summary (checked 8 November 2026 by that page) stated Etsy 6.5%, Gumroad direct 10% plus 50¢ and Kit Commerce 3.5% plus 30¢ — those are that page's figures, not verified here. Always verify on the provider's own page.
Is the margin in set-a-price mode the same as profit?
No. Margin here is the share of the price left after unit cost and fees, per sale. Total profit also depends on volume: a 50% margin on 10 sales can be less money than a 20% margin on 500 sales. Profit-at-a-price mode shows the total, which is the number that pays the bills.
What if fees plus my target margin add up to 100% or more?
Then no price works — every sale would lose money or break even at best. The calculator rejects that combination. Lower the margin, find a cheaper platform, or accept that the product cannot carry that margin at that fee level.
Do refunds matter for digital products?
Yes, and this calculator does not model them. A refund returns the whole price and usually keeps the fees. If your product attracts refunds, build a buffer into the margin, or model an expected refund rate as an extra cost per sale before pricing.