Free Tool
Sales Target Calculator
A revenue goal is not a plan until it is a number of sales. $5,000 a month is a wish; 223 sales at $22.50 net each is a target you can work towards, week by week.
Planning estimate, not financial advice. Net per sale must be after fees — enter the fee-adjusted figure, or the target will understate what you need to sell. A goal is a plan, not a promise. All figures on this page are estimates or scenarios for planning purposes only. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
This calculator has two modes. "Revenue target" starts from a goal — the revenue or profit you want in a timeframe — and the net amount you keep per sale after fees. It returns the units you must sell, spread per month, per week and per day across the timeframe you choose. "Units needed" runs the other way: enter the units you expect to sell and the net per sale, and see the revenue that produces.
Net per sale is the key input and the easiest one to get wrong. It is the price minus platform and payment fees — not the price. A $25 product with 8% fees and a $0.50 fixed charge nets $22.50, and the target is 223 units to reach $5,000, not 200. The payment fee calculator and the pricing calculators on this site compute the net figure for you; use them first if you have not worked it out.
The per-day figure assumes a 30-day month and the per-week figure a 4.33-week month, and the page labels both as approximations. A target of 3 sales a day does not mean 3 every day — it means an average pace, and some days will be zero.
Try it
Waiting. Enter your goal and the net amount you keep per sale, and press Calculate target. Net per sale is after fees — not the price.
How it works
Units needed: revenue goal divided by net per sale, rounded up — you cannot sell a fraction of a unit, and rounding up is the honest direction (rounding down misses the goal). Per month: units divided by the timeframe in months. Per week: units divided by months times 4.33 (the average weeks in a month). Per day: units divided by months times 30. Those two rates are labelled approximations, because months are not equal and sales are not evenly spread.
Revenue from units: units multiplied by net per sale. The calculator also notes whether the result covers the goal when a goal is entered in the same run — but the two modes are separate, so the comparison is left to you.
One subtlety: "revenue goal" and "profit goal" need different net figures. If the goal is revenue, net per sale is price minus fees. If the goal is profit, net per sale is price minus fees minus the cost of the product — and the target is higher. The page asks which goal you mean by the net figure you enter, and the formula does not care: it divides the goal by the net figure either way.
Assumptions and limitations
This calculator divides a goal by a net figure. It does not model whether the market will buy that many units, whether the pace is realistic, or whether discounting, refunds and returns will reduce the net per sale along the way. A target of 223 units in 3 months is a plan, not a promise — and a plan that ignores seasonality, stock and your own time will miss.
- Net per sale must be after fees. Using the price instead of the net figure understates the units needed by exactly the fee share.
- Net per sale must be more than zero. A product that nets nothing (or loses money) cannot reach any goal, and the calculator says so instead of dividing by zero.
- Per-day and per-week rates are averages, labelled as approximations. Real sales cluster; plan for quiet days.
- The timeframe is user-set and no growth assumption is hidden: the same monthly pace is assumed for the whole period, which is a planning simplification.
Worked example
Example (illustrative inputs, not a real store's target). A seller wants $5,000 in 3 months and keeps $22.50 net per sale after fees. Units needed: $5,000 ÷ $22.50 = 222.2, rounded up to 223 units. Pace: 223 ÷ 3 = 74.3 a month, 223 ÷ (3 × 4.33) = 17.2 a week, 223 ÷ 90 = 2.5 a day. The seller now knows the plan is about 17 sales a week, not "$5,000 somehow". If the same seller only expects 150 units, revenue is 150 × $22.50 = $3,375 — short of the goal by $1,625, which is a pricing, volume or timeframe decision to make now, not in month three.
Frequently asked questions
Should I enter revenue or profit as the goal?
Either — but the net per sale must match. For a revenue goal, net per sale is price minus fees. For a profit goal, net per sale is price minus fees minus the product cost. Mix them up and the target is wrong: a profit goal divided by a revenue net understates the units needed.
Why round the units up?
Because 222.2 units cannot be sold, and 222 units miss the goal. Rounding up is the honest direction: 223 units clears $5,000; 222 does not. The extra unit is the margin of safety, not an error.
What is net per sale, exactly?
What you keep from one sale after the platform and payment fees are taken: price minus the fee percentages minus any fixed charge. For a $25 product at 8% fees plus $0.50 fixed, net is $25 − $2.00 − $0.50 = $22.50. The pricing calculators on this site compute it for you.
Is 2.5 sales a day really a target?
It is an average pace, not a daily quota. Some days will be zero and some days five — the average is what the goal needs over the whole period. Track weekly instead of daily: 17 a week is a more useful drumbeat than 2.5 a day.
What if the units needed look impossible?
Then the goal, the price or the timeframe has to change — that is the point of the calculator. Raise the price, lower the fees, extend the timeframe, or accept a smaller goal. A target that is impossible on paper saves you three months of chasing it.
Does this account for refunds?
No — not directly. Refunds reduce the net per sale, so if your refund rate is meaningful, subtract the expected refund share from the net figure before entering it. A 5% refund rate on a $22.50 net makes the effective net about $21.38.